The persistence of harmful gender stereotypes and toxic masculinity is a significant global concern, contributing to various forms of gender-based violence and reinforcing unequal gender dynamics. The United Nations, UNESCO and UNAIDS have long recognized the importance of engaging men and boys in promoting gender equality. Through initiatives like the Joint Positive Masculinity Project, recently implemented in Armenia, these organizations aim to foster positive gender roles, encourage non-violent behaviour, and reduce harmful stereotypes worldwide. To effectively address these challenges, engaging young men and boys in reshaping societal norms is essential.
Under the UNESCO and UNAIDS Joint Positive Masculinity Project, a comprehensive social media campaign was launched in Armenia to engage young men aged 16-25 in a critical dialogue around masculinity, gender equality, and non-violence. This campaign was informed by a study of young men’s understanding of masculinity and aimed to challenge harmful masculinity stereotypes and promote positive behaviours by offering culturally relevant, interactive digital resources.
Speakers are:
- Professor Didier Jourdan, Chair holder of the UNESCO Chair and WHO Collaborating Centre on Global Health and Education
- Professor Maria Lohan, UNESCO Chair in Gender Equality, Queen’s University Belfast
- Elena Kiryushina, Youth and Gender Equality Officer, UNAIDS Regional support team for Eastern Europe and Central Asia
- Armi Mkrtchyan,Project Coordinator and Gender Officer at UNESCO IITE’s TeensLIVE Armenia
- Ekaterina Samolygo, Project Coordinator, UNESCO Institute for Information Technologies in Education (IITE)
The webinar is moderated by Goof Buijs, manager of the UNESCO Chair on Global Health and Education.
The webinar will take place on Monday 27 January 2025 from 13.00 – 14.30 CEST in English.
Register for the webinar today. The link to the webinar will be sent to you after registration.
About Didier Jourdan
